Campaign application
1. Posters
• Art Direction
Representing the design using typography blends with graphical elements strokes to send different feelings (mood).
Using the Hamour silhouette as the main element in the poster. Representing the Hamour in a white color is an indication of it disappearance if current situation of overfishing continues. The look and feel of this poster is effective and this is represented through the strong red color. The red grabs attention and also it’s an indicate danger.
• Design development
Different posters idea
1. Message printed on a plate: sending a message by including a drawing or statement on the restaurants plate to make people aware of Hamour overfishing in an indirect way.
2. Using silkscreen printing to represent the sea such as the t-shit that are used by fishermen or using the fishing net as mixing different media.
Research of creative posters ideas



Final posters
process board
parts of the landscape process poster




posters




Pledge
