Promoting an awareness campaign to protect Hammour fish. This will be achieved by raising awareness to the overfishing issue of the Hammour fish in the UAE through maintaining a sustainable and clean marine life. In order to support the idea of showing the issue of the Hammour problem the idea will be addressed creatively through the fish perspective under the sea and how it is affected.
Based on the research, in the next five years the number of Hammour population will decline due to overfishing issue and as we know Hammour is considered the best kind of fish in this region. The main goal is to address the problem to the community to show them how the Hammour fish is suffering from human actions that lead to the decreased amount of Hammour reproduction. Moreover, people should understand that Human activities create destruction in the marine life stability. Many other issues that affected the Hammour growth due to human actions such as the sea pollution by dumping sewage and wastes in the sea those factors that make the problem worse and help increase it. Our beliefs and religion encourages the fact of caring about the animals and the environment.
Therefore, our mission is to save the Hammour fish from extinction in order to live a sustainable marine environment with healthy productive Hammour fish. To support the idea of this current problem people should know the activities done in the past compared to the present. In the past people cared about the environment and lived sustainable life through their daily actions. People cared about the sea and their fishing activities they considered the fish cycle by giving the fish their time to reproduce and increase. They were satisfied with the small amount of fish they catch and do not overfish. Moreover, they build wooden boats that were used for fishing, pearling and trade. Those boats considered safe for the environment because of its natural components.
